This 1964 Catalog from the Now-defunct Bellas Hess Company Is Like a Wonderful Time Capsule
Rose Heichelbech
The company started out as the National Cloak & Suit Co., but later changed its name the Bellas Hess. Like the catalogs of Macy’s, Sears, and Montgomery Ward, the Bellas Hess catalogs offered a dazzling array of homegoods, clothing, and accessories all at your fingertips. And they were one of the first catalog companies to offer color illustrations in their mailings- well before color photography was common. Have a look back with us at some of the most fashionable clothing from their 1964 catalog.
Who else remembers when double knit was the newest thing? Via/ Flickr
Via/ Flickr
Via/ Flickr
These sweaters take me back. They look just like the ones Perry Como used to wear. Via/ Flickr
Seems like all the girls had these pleated wool skirts. Via/ Flickr
Via/ Flickr