Today online shopping has changed the world forever. Small stores -and even large retailers– have felt the crunch of hefty online competition. There was a time when a city’s “main drag” would have been the hottest place to shop. In later years shopping malls centralized much of the commerce into one building. But, even malls are having a hard time keeping their doors open these days. Flash back to the 1950s and shopping in person was a big deal- a family event if you will. Newly-opened malls offered exciting deals, but mainstays like 5 and dimes, mom and pop shops, and department stores kept the shopping experience enjoyable for generations of customers.

Via/ Flickr

Look at this: one salesperson per customer. You’d never see that today.

Via/ State Archives of Florida

Customer service was considered an essential part of the shopping experience for most people. Many shoppers would have expected to be helped in pretty much every store they went into- not including the cashiers.

Via/ State Archives of Florida

Window shopping was rather an event back in the old days. People really did stand and marvel at the window displays. This was especially true around Christmas time.

Via/ Library of Congress

Christmas was a big deal, but of course stores didn’t start shilling in September for Christmas deals. Instead, stores went all out during the month of December, with Christmas decorations and displays being half the fun.

Via/ State Archives of Florida

Going to select one’s class ring was a big deal back then- unlike in later years when this was often done by catalog.

Via/ State Archives of Florida

Before mall foodcourts, some department stores offered rooftop dining as a service for their customers. Later, the Woolworth’s lunch counter brought the concept to a much broader audience with their affordable diner food.

Via/ State Archives of Florida

Salespeople would show customer any number of models based on what they might be looking for. It wasn’t an inconvenience or an afterthought – it was their sole job to do so.

Via/ Library of Congress

Many department stores had record sections. These stores really did have it all.

Via/ Library of Congress

People often wore their best (or second best) to go out shopping. It would never have occurred to most people to wear the equivalent of sweats.

Via/ State Archives of Florida

How different those times were!