Barry Goldwater (1964)
Barry Goldwater had a few doozies during his run for office. His first campaign slogan was someone’s idea of being clever. Once they realized the last name “Goldwater” could be represented as the symbols on the Periodic Table, they decided to make that his slogan. Clearly, his team was too busy asking if they could and no one stopped to ask if they should. The second nail in the Goldwater campaign coffin was the Democratic candidate’s response to Goldwater’s buttons. He was known for his aggressive stance against the perceived Communist threat, so he had some buttons made up that said, In your heart you know he’s right. His opponent, LBJ, jumped on the bandwagon and had buttons made that said, In your guts you know he’s nuts.