The idea was that the smaller windows would provide ventilation without disturbing women’s carefully styled hairstyles. These ingenious quarter-glass windows (also sometimes called ventiplanes) were always so great in the summer to direct the airflow wherever it was needed most. Sadly, with our climate-controlled cars these days, there’s no room for designs so simple. It’s one of the many things we miss about old cars!
This Chevrolet commercial from 1935 shows a trio of lovely models with perfectly coiffed hair in 3 elaborate “new” hairstyles stepping out for the evening. This short would have been shown along with the newsreels at the movies, hence the news-like approach that this short takes. Have a look in the fun video below. And, if you enjoyed this then be sure the click “Next Page” at the bottom for a look at the space-age 1957 Edsel!