After the Stock Market Crash, families did what they could to survive. Even in the midst of poverty, new inventions were being created everyday. The burgeoning plastics market was set to boom and printing technology made for some of the most delicate colors printed on cotton, like those found on feedsack dresses that were so common during the ’30s. And let’s not forget the widely distributed Depression Glass in that pale pink shade we’ve come to love.
Women were encouraged to keep wearing their red lipstick throughout World War II to keep everyone’s spirits up during a tough time. Once the war was over, candy apple red lipstick was still a huge trend. This cheerful color became more popular on items for the home in the post-war housing boom and was a popular paint color.